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Chrysler Seeks to Revive Alfa Romeo

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Chrysler Seeks to Revive Alfa Romeo with Help from Bigland

Alfa Romeo 4C

Chrysler Group LLC has just announced that Reid Bigland will lead the campaign for the revival of the Alfa Romeo in North America. Bigland is the president and Chief Executive Officer of Chrysler Canada, as well as the head of Chrysler’s sales in the U.S. He will continue in those positions while taking on this new role.

Robert Hegbloom will replace Bigland as the head of the Ram truck brand, which will give him the time he needs to focus on the Alfa Romeo. His years of experience in the business made him the prime candidate for this challenge. Read More