Reenergizing the 2016 Dodge Challenger and Charger with the Plum Crazy Heritage Hue

2013 Dodge Challenger R/T Classic (left) with Challenger SRT8 39

Opening with a debut at the Woodward Dream Cruise, the 1970’s classic exterior shade ‘Plum Crazy’ is being re-released for 2016 Dodge Challenger and Charger models. This limited-production run stems from a colour which spans from generations of muscle cars and increases vehicle collectability. Enthusiasts from all around are being drawn in for this limited-time response to heritage hue demand.

Launched in September 2015, this limited offer hue is being made available one month early for sold orders on 2016 Dodge Challenger or Charger models and the productions will begin in November. For all regular dealer orders, Plum Crazy will be made available in October and will only be open for order until the end of the year. Limited-production paint colours, such as Plum Crazy add significant collectability to the vehicles, for they account for less than 11 percent of the entire global production of the Dodge Charger and Challenger.

The Legend
For 46 years, Plum Crazy has been recorded as one of the most desired paint colors for the Dodge Challenger and Charger. With a setting at the Woodward Dream Cruise, Plum Crazy makes its debut as one of the most iconic exterior colours of all time and intrigues buyers everywhere. Ever since its original launch in 1970, this hue has gained collectability among enthusiasts and its demand has been stronger than ever. The Dodge Challenger and Charger offer a wide performance range, making the introduction of this nostalgic colour a stunning addition to these powerful muscle cars.

Plum Crazy Available on the Following Models:

2016 Dodge Challenger models:

  • Challenger SXT Plus
    • 3.6-liter Pentastar V-6 engine with 305 horsepower
  • Challenger R/T, R/T Plus, R/T Classic, R/T Shaker and R/T Plus Shaker
    • 5.7-liter HEMI® V-8 engine with up to 375 horsepower
  • Challenger R/T Scat Pack, 392 HEMI Scat Pack Shaker and SRT 392
    • 6.4-liter HEMI V-8 engine with 485 horsepower
  • Challenger SRT Hellcat
    • 6.2-liter Supercharged HEMI V-8 engine with 707 horsepower

2016 Dodge Charger models:

  • Charger SXT (when equipped with 20-inch wheels)
    • 3.6-liter Pentastar V-6 engine with 292 or 300 horsepower
  • Charger R/T and R/T Road & Track
    • 5.7-liter HEMI V-8 engine with 370 horsepower
  • Charger R/T Scat Pack and SRT 392
    • 6.4-liter HEMI V-8 engine with 485 horsepower
  • Charger SRT Hellcat
    • 6.2-liter Supercharged HEMI V-8 engine with 707 horsepower

Owners of Dodge Challenger and Charger vehicles hold a deep appreciation for the vehicles and their heritage. With the release of the heritage hue Plum Crazy, the brand is able to reach out to these loyal enthusiasts and give them a unique opportunity for the collection of limited-edition models.

Dodge, the Brand
Performance levels for Dodge brand vehicles have been mainstreamed, offering a pure look on a vehicle brand that provides for driver needs. With the addition of SRT to the brand, performance roots are being reevaluated and honed in on, as together these brands offer a complete and holistic lineup for consumers that stand out in their respective categories of “mainstream performance” for Dodge and “ultimate performance” for SRT. A unified vision enables the brand to move forward with the 2015 lineup which features an array of vehicles delivering best-in-class horsepower, class-exclusive technology, unmatched capability and a vast array of innovative features. Adding the exciting and bold Plum Crazy shade into the mix, Dodge has discovered how to bring satisfaction and collectability to all.

Sales Team
Redwater Dodge

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